Introduction
Welcome to OUR WHY — a guide to Brooklyn Sports and Entertainment’s company purpose, goals, structure and culture.
The ideas and concepts outlined in this book are not new. Over the past few years, we have defined values, goals and behaviors to guide what we pursue, how we act and what we do. This is a further articulation of those concepts, with tangible examples that bring them to life in a way that each of us can see how our roles support the big picture.
This isn’t an employee handbook – this book serves a distinct purpose. It captures our shared purpose and commitments. It’s designed to help every employee – whether you’re brand-new or have been with us for years – understand our identity and our goals.
The concepts in this book are fundamental to the longterm success of BSE. Together, we can pursue what we stand for, enrich what makes us unique, and thrive as a collective.
Throughout this book, you will also see reference to The Brooklyn Way. That phrase is used often across BSE, but we want to articulate what it means in the context of OUR WHY and how it guides our approach to our businesses.
We believe that Brooklyn is unique, rich in culture and history and that the flavor of the borough is inextricably tied to the experiences we offer.
Through significant market research, we have synthesized The Brooklyn Way into four attributes:
- Unfiltered Authenticity
- Relentless Hustle
- Audacious Creativity and Self-Expression
- Diversity and Inclusive Community
These attributes are what separate Brooklyn Sports and Entertainment from the pack. This je ne sais quoi is difficult to pinpoint but has an allure that is undeniable and unforgettable.